audience intelligence by rising skies
helping businesses and brands understand their audiences
what we do: the audience intelligence process
(1) data
we use AI, our proprietary toolstack, and human interpretation to pull data on your target audiences and personas. qualitative and quantitative, online and offline, digital and social, owned and competitor, omnichannel.
(2) analysis
we analyse, collate and order this data so it ladders up to your objective(s). demographics, behaviours, interests, motivations, commonalities, nuances. we blend AI with human interpretation to optimise speed, scale, and relevance.
(3) meaningful insights
we produce an insight-led report surfacing and highlighting key findings that can inform your comms strategies, and help you achieve business objectives. these sit on top of the raw data pulls and reports and are played back to you together.
(4) strategy development
strategic development on the back of our audience intelligence report. why are the insights meaningful, how can you lean into them in line with what you want your audiences to see, think, feel or do, how can they power content and activation?
audience intelligence surfaces meaningful insights into your target audiences. what are their passions, behaviours, and interests? what influences their decision making? where is the white space we can build into to help make them think, see, feel or do what we want them to?
audience intelligence
tool driven, AI powered, human lens
who are they?
personas and demographics
where are they?
geographies - and platforms and channels
what motivates them?
what influences their decision making?
what do they do?
any key learnings about their behaviours?
white space?
how and where do we best reach them?
strategy
using insights to power activation
customers and decision makers receive more messages and content across more platforms and touchpoints than ever before. audience intelligence allows brands and businesses to understand what influences and motivates the audiences they are trying to reach.
we surface meaningful insights into your target audiences. contact us for a no-obligation conversation / consultation about audience intelligence.
