content intelligence by rising skies
arming businesses and brands with powerful insights into owned and competitor social content
what we do: the content intelligence process
(1) data
we employ qualitative and quantitative research methods to collate content from your owned and target competitor social channels.
(2) analysis
we analyse this content through our proprietary EMARCS framework (ecosystem, messaging, amplification, resonance, creative, strategy).
(3) meaningful insights
we produce an insight-led report benchmarking your content against your competitors across focus platforms and channels, with actionable takeaways.
(4) strategy development
we offer messaging framework development on the back of our content intelligence report. how can these insights power your content strategy?
content intelligence surfaces meaningful insights into owned and competitor social content. what’s working and what’s not working? what are the commonalities, differences, and white-space across channel ecosystems, messaging, amplification, resonance, creative and strategy?
content intelligence
our proprietary EMARCS framework
ecosystem
what does their platform / channel map look like?
messaging
what are they talking about? key themes and topics.
amplification
how are organic and paid content streams working together?
resonance
how is the target audience reacting to the content?
creative
what is the creative strategy; formats and art direction
strategy
what is the overall content strategy across and within platforms?
